ABSTRACT
The business landscape is constantly changing. Today's leading companies face accelerating environmental turbulence and tectonic shifts in societal perceptions of private enterprise, of which the COVID‐19 pandemic is neither the first nor the last major disruption in the history of unwanted events. The biggest challenge for businesses is to keep on evolving fast enough to remain relevant, while the greatest threat is to get stuck with what worked in the past. The article summarizes the body of rigorous academic literature on entrepreneurial strategies (effectuation, bricolage, pivoting, ambidexterity) effective in the turbulent environmental conditions of the VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) world. The provided evidence‐based advice is intended to help the managers to take the driver's seat, proactively leading and shaping the future of their companies amidst the environmental turbulence. © 2022, Rutgers Business School. All rights reserved.
ABSTRACT
Grains have historically represented a major component of human diets and were predominantly consumed in whole form until the first half of the 19th century, when a combination of technological innovations and market dynamics made refined grains, hitherto a premium product, affordable and available to the masses. Grains still account for more than half of the total caloric intake among vulnerable populations worldwide, and their dominant consumption in refined form turns a nutrient-dense, protective food into a nutrient-poor one contributing to growing rates of obesity and noncommunicable disease. Shifting a substantial portion of global grain consumption to whole grains is potentially one of the most significant and achievable improvements to diets and food systems worldwide. In countries with significant micronutrient deficiencies, a switch from refined to fortified whole grain foods can enable institutional channels such as school feeding programs to measurably improve diet quality in a budget-neutral way.